The Impact of Social Media in Connecticut


Technology is advancing at a stunning rate. On the hit show Mad Men, set in the 1960s, the advertising execs are using rotary phones and focusing on magazine and television advertising. Today in the 21st century, ads pop up on our smart phones, devices from which we can shoot video, do our banking and even start our cars. Anyone who is not embracing the new way of doing things will most certainly be left behind. Even my 72 year old mother is on Facebook and sends texts.

That’s one of our topics on Face the State this Sunday. We’ve seen social media transform everything from presidential campaigns to the way we cover the news. Businesses are also changing.



Our guests this Sunday are Bob Ruffolo and John Bonini from Impact Branding in Wallingford. They are on Face the State because of the new technology and social media. Bob, Impact’s founder and CEO, followed me on Twitter; I followed him and we learned from each other. This Sunday he and John (marketing director) will talk about how companies across our state are keeping up with the rapidly changing world, and how it impacts our daily lives.


We also talk about Facebook and Twitter, and what these two gentlemen think is the next big thing.

It’s a fascinating interview you’ll see this Sunday morning at 11 on Face the State, only on WFSB channel 3.

By the way, that rotary telephone is at our family’s cottage and it is quite the conversation piece. Best thing about it? When we lose power, it never does.

MONDAY UPDATE: Watch the segment here http://www.wfsb.com/video?autoStart=true&topVideoCatNo=default&clipId=9116649

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