Connecticut history

Stores From Your Childhood Are Back, Sort Of

G. Fox, Sage Allen, Filene’s, are all on a list of stores we remember and cherish but are now long gone. There used to be Ames stores all over Connecticut and New England and ads for Caldor’s were ubiquitous on our televisions and in newspapers, but now those retailers from a bygone era are showing up on T-shirts.

These retro garments of now defunct retailers are the brainchild of Chet Winnicki, who grew up in Connecticut and created “Local Vyntage,” based in Jamaica Plain, a part of Boston. Winnicki is a UConn alumnus and earned his MBA from Central Connecticut State University.

Winnicki has tapped into the love of nostalgia with some pretty cool designs including the Hartford Civic Center and G. Fox. It isn’t just stores, there is also a WCCC radio shirt, that’s where Howard Stern got his start, and the BritSox. Remember them?

I worked at a couple of department stores that faded away: Zayre’s and Almy’s. Almy’s t-shirts are coming in the spring Chet tells me, but I ordered a Zayre tee in the meantime. Toiling at the big Z was a fun job one summer in college.

I was a store detective at the Zayre’s in Dedham, Massachusetts, near my hometown of Norwood.   It was a fascinating  experience that taught me plenty about retail, people, and crime.

misenti

As I recall, the “loss prevention” team consisted of three or four of us;  one at the front door, and the other three spread out across the store and perched in the lookout.   This was the 80s, before security cameras were the norm, and the lookout was a concealed area high above the store, where we had a bird’s eye view of the aisles.   We also relied on security mirrors.

I liked that job because basically I could wear whatever I wanted, except on days I had to make my presence known and work the entrance.    On those days, I would wear a tie and had to do a quick assessment of customers walking through the front doors.   If someone was wearing a winter coat in July or was carrying an empty looking backpack, that would qualify as suspicious and we’d keep an eye on them.    The hope was that an intimidating stare would  discourage any shoplifting, although it didn’t always work.

Often though, I worked incognito.    If I was coming to work from the beach, I could wear shorts and a t-shirt, after all store detectives have to blend in with the customers.  We would walk around the store, sometimes pushing a shopping cart, while keeping an eye on potential thieves.

There were plenty of them.    We caught people who put on clothes in the fitting room and then tried to walk out wearing them.   One woman paid for  a trunk and didn’t think we’d notice that she’d filled it with goodies.  Another tried walking out with a television in the cart, wrongly assuming that we would think that nobody would ever try to steal such a large item.  People tried everything, even using their children as decoys.   Shoplifting was so widespread, it was impossible to catch everyone.

Oh, the pay? It was hardly lucrative. Minimum wage: $3.75 an hour.

zayrepaycheck

Check out Chet Winnicki’s Local Vyntage: http://www.localvyntage.com

One more thing, I’m due for a post COVID haircut and shave!

5 replies »

  1. Read’s was in downtown Bridgeport then in the 60’s they opened a store in the Trumbull Shopping Park. They closed Bridgeport in the ’80’s and was bought out by Jordan Marsh and stayed in Trumbull as Filene’s & Macy’s.

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  2. Dennis, Thanks for sharing this. Lots of fond memories for sure. I met my wife Maria at Caldors in 1978. Our first big date was to McDonalds on our lunch break. 41 years, three kids, five grand kids, two homes built (lived with the mother in law during both builds) and 8 jobs later she’s still hanging in there with me! Hope you are Kara are feeling better. Thanks, Rob Ross

    😷We isolate now so when we gather again, no one is missing!😷

    >

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  3. OMG Zayre’s! I did all my Christmas shopping there, Caldors, Ames & you forgot Bradlees!!

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